Pizza Cost: Calculate Food Cost and Set a Profitable Price
Accurately knowingthe cost of pizzaper dish is of the utmost importance for any restaurant that truly wants to make a profit from its pizza menu.
Many entrepreneurs set their selling price without calculating thepizza costin detail. The result is that some menu items sell well but do not make any money.
In this article, I will teach you the complete formula for calculating food cost for pizza. So you can confidently set prices and make sustainable profits.
Formula for calculating pizza cost per dish
Basic formula:
Food Cost % = (raw material cost ÷ selling price) × 100
Pizza cost for 1 pizza includes:
- Pizza dough cost
- Cost of sauce
- Cost of cheese
- Cost of toppings
Real example: 12-inch Margherita pizza
| List | Cost |
|---|---|
| Pre-made pizza dough from Tindoro Prime | 25 baht |
| Ketchup | 8 baht |
| Mozzarella cheese | 40 baht |
| Basil leaves + olive oil | 5 baht |
| Total cost of pizza | 78 Baht |
If the selling price is set at 280 baht:
Food Cost = 78 ÷ 280 × 100 = 27.9%
This is very good because the optimal cost of a pizza should be 28-35% of the selling price.
Appropriate pizza cost according to store type
Standard pizza costs vary by restaurant type.
| Shop type | Ideal Food Cost |
|---|---|
| Quick Service | 25-30% |
| Casual Dining | 28-35% |
| Premium / Fine Dining | 30-38% |
If your pizza cost is more than 35%, consider these 4 options:
- Find a supplier with a better price
- Adjust topping proportions
- Adjust the selling price
- Change to usePre-made pizza dough that reduces total costs
Tindoro Prime has competitive wholesale prices. With Italian quality, request a quotation
Margin, gross profit vs net profit
Gross Margin
Gross Margin % = 100 − Food Cost %
From the Margherita pizza example above:
- Pizza cost = 27.9%
- Gross Margin = 72.1%
That means for every 280 baht pizza sold, you have a gross profit of 202 baht.
But gross profit ≠ net profit
Other expenses must be deducted:
- Rent
- Electricity cost
- Employee wages
- Marketing costs
- Packaging cost
- Equipment maintenance costs
- Food delivery platform commission (Grab, LineMan)
See more How to increase restaurant sales with pizza
Well-run pizza shop There should be a net profit. 10-20% of total income. If it is less than 10%, you must find a way to reduce expenses or increase income immediately.
<2>How to reduce the cost of pizza without increasing the price
There are four main ways to reduce pizza costs.
1. Reduce raw material costs
Switch to a supplier that offers a better price. But the quality is as good as ever. Tindoro Prime has competitive wholesale prices with authentic Italian quality.
2. Reduce waste
Prepared pizza dough Reduce waste from 5-10% to almost 0% No wasted dough from incorrect fermentation.
Read Compare frozen dough vs fresh dough
3. Increase Average Ticket Size with Upsell
- Offer additional toppings (low cost → high price increase)
- Offer drinks to go with pizza
- Combo offers
- Try the menuPinsa Romanathat is priced higher than normal pizza
4. Reduce wages
Use ready-made flour instead of making your own. Save money on employees making dough. 15,000-25,000 Baht/month Reducing the total pizza cost.
Read details:
- Compare the cost of making your own dough with ready-made ones
- Cost of opening a pizza shop in Thailand 2026
The cost of each type of pizza is not equal
Each type of pizza has a different pizza cost.
| Type | Food Cost | Gross profit | Note |
|---|---|---|---|
| Margherita | Minimum | Maximum | Use few toppings for a Hero menu |
| Pepperoni | Medium | Good | Best selling menu that makes a profit |
| Seafood | High | Medium | Expensive seafood — set high prices accordingly |
| Sourdough | Medium-High | High | Set the price 30-50% higher |
Good strategy
There are both menus with low pizza costs (high profits) and menus with high pizza costs. (Attract customers) mixed together to keep the average food cost of the store at an appropriate level.
Choose the right powder for the shop
| Style | Average selling price | Suitable for |
|---|---|---|
| Napoli | 250-350 baht | Classic pizza shop |
| Roman | 220-300 baht | Some frames, cut into pieces |
| Pinsa | 350-450 baht | Premium Health |
| Teglia | Sold in pieces | Buffet, Banquet |
Read more
- Guide to wholesale pizza dough suppliers in Thailand
- Pizza dough wholesale Bangkok
- Pizza dough wholesale Phuket
- Compare Napoli vs Pinsa vs Teglia
Easy to get started
Request a quote specific to your shop at Tindoro.com along with a free Test Box to test the quality before deciding.
For retail customers
Want to buy a little pizza dough to make at home? Order from Tindoro Prime online store and deliver all over Thailand.
Frequently Asked Questions (FAQ)
How much should a good pizza cost?
A good pizza cost should be 25-35% of the selling price, depending on the type of store and the target market. If it's higher than 35%, find a way to reduce it.
What percentage of the total pizza cost is pizza dough?
Approximately 20-30% of the total pizza cost per dish. The rest is cheese, toppings, and sauce. Cheese is usually the most expensive part
Selling pizza through food delivery apps. How much has the profit decreased?
The platform deducts commission. 25-35% resulting in a significant decrease in profits. Stores that sell through the app should set prices higher than the storefront. 15-20% or design a unique menu with low pizza costs.
How much does wholesale pizza dough cost from Tindoro Prime?
Depends on the type of flour, size and quantity Contact to request a quote specific to your store with a free Test Box.
- Display 31 Products per page
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Select options This product has multiple variants. The options may be chosen on the product pageDOUGH BALLS
Price range: ฿580.00 through ฿8,250.00 + vat -
Select options This product has multiple variants. The options may be chosen on the product pagePizza Base Napoli
Price range: ฿800.00 through ฿4,000.00 + vat -
Select options This product has multiple variants. The options may be chosen on the product pagePizza base Romana
Price range: ฿700.00 through ฿3,500.00 + vat -
Select options This product has multiple variants. The options may be chosen on the product pagePinsa Romana
Price range: ฿1,200.00 through ฿3,500.00 + vat -
Select options This product has multiple variants. The options may be chosen on the product pagePala Romana
฿2,500.00 + vat -
Select options This product has multiple variants. The options may be chosen on the product pagePizza in Teglia
Price range: ฿1,500.00 through ฿3,900.00 + vat -
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Select options This product has multiple variants. The options may be chosen on the product pagePizza Baciata
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Select options This product has multiple variants. The options may be chosen on the product pageFocaccia
Price range: ฿1,600.00 through ฿5,600.00 + vat -
Select options This product has multiple variants. The options may be chosen on the product pagePizza Base Chocolate
Price range: ฿1,500.00 through ฿7,500.00 + vat
